Thursday, October 28, 2010

Upright ("Punk Rock" Strong) Lager

____________ (fill in the blank)
Upright Brewing Company

6.75% ABV
Style: Lager

C: Cloudy
H: Yellow
N: Lightly Hopped, Sweet Cereal

The Ferm:
Upright Brewing Company: "Man we need to be punk rock...not enough people and breweries are punk rock! What can we do to be more PUNKKKK???? WOOO I got an idea lets brew a ridiculously strong beer and call it PUNK IPA....ohh wait thats been done. Better IDEA lets brew a super strong lager and not name it. We then can put a punk band resembling the Clash on the label! YEAH NOW WERE PUNK!"

OK, so I am not sure if that's how the concept of this beer really came around, but this is a 6.75% Lager that has no name. It is nicknamed the "Punk Rock" Strong Lager? OK well I am all about some good old punk music, but this idea just seems a bit commercial and forced for me.
To the beer! Well it poured a hazy yellow and had some interesting aromas to it. Mainly the sweet cereal which I could not put my nose on which brand it was so we will just call it Capt. Crunch! The beer was smooth on the palate but had some intense flavors of flowers, raisins, and toffee. I did not expect that from the nose.
Overall a good beer, and a very good label campaign....I can see how the marketing department at Upright would see that this would sell.
Score: 3.25

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