Flat Times for Big Beer

Yep its NEWS day again!

Ill save you the boring part of this article, which was about how Big Beer is struggling, and this is the hardest economy b/c people dont have money to waste on product.

I beg to differ. Im sure you, just like me have been effected by this current economic state. I have come to realize that if I am going to spend my hard earned money on something, it is going to be good. More Quality and Less about Quantity on the things that are pleasurable. In fact, I have found that I am happier purchasing an assorted six pack of micros than I am when I buy an 18 pack of Bud Light.

Hey Big Guys!, it isnt marketing or the economy. With more of the beer drinking community learning about different and bigger beer, we have come to want more from our beer.

If I am going to have a beer, I would take a Dogfish, MagicHat, Stone, etc. then a light lager coming off the shelf any day.



That said here is the interesting part of the article from Bloomberg Business Week;

CRAFT BEER SALES RISE 12.4%
One segment of the beer industry that has resisted the recession is craft breweries, increasingly popular for flavorful beers made in smaller batches. According to data from the Nielsen Co., craft or microbrew sales rose 12.4% in 2009.

Craft brewers are lucky that rising interest in their products has reduced the impact of the recession, says Julia Herz, craft beer program director at the Brewers Assn., a trade group for craft brewers.

Customers "want flavor, diversity, and choice," Herz says. "That's how craft has remained a high priority and an affordable luxury."

Craft beers account for 5.8% of the overall beer market, according to Nielsen. The vast majority of beer sold is produced by either the MillerCoors partnership or Anheuser-Busch InBev, the company that now owns brands like Budweiser and Bud Light. According to IBISWorld, by volume, InBev controlled 49.9% of the U.S. market in 2009, while MillerCoors controlled 28%.

To finish reading the article check out Flat Times for Beer Stocks

What are your thoughts?