This was the first time that we have worked a beer festival, and needless to say it didnt disapoint.
Thanks to Ian, from FreshBeer, we were put on the new Summit Beer Table and got to pour their Extra Pale Ale and the Red Ale. Check them out at Summit Brewery.
Ok, so I got to pour good beer, talk with some other bloggers, meet some "friends" from facebook, and mingle with some of my blog readers....sounds perfect right? Well for the most part yes. The down side is that I was exposed to what Fresh Beer and all other distributors see on a daily basis. Plain and simple; Most people don't give a damn what is in their cup. Its sad that you can have a great convo going with someone and they are talking about Beer Wars the Movie and then they turn around and tell you that "Beer is Beer, just fill my cup."
Sad, yes, but also a great opportunity to teach and educate. Case and point had a guy walk up last night in the begging of the event that wanted to try all the beers there. He sampled the Summit and the Shiner products checked them off his list and came back several times for the Summit Red. His words "I came here with a friend and an open mind, and I found my new favorite beer. I typically drink BudLight but I have fallen in love with the Summit Red."
So while im on my SoapBox preaching to my reading audience, I have to remind you that we need to embrace the ignorance, they simply dont know better. Talk to them, but a fresh micro in their hand and ask them simply what do you like about this beer. Micro drinkers know that we drink beer with more flavor than the big box boys. So continue to share.
Alright enough of that. Last night was a blast. It was always a pleasure to rub elbows with Mike from Mikelovesbeer.com, Brian Ed and Vanessa from Total Wine, Chris Ian and Adam from FreshBeer, and many others.
Cheers....na wait...BEERSSSS!
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aaaah... you now know the secret to being a beer rep. understanding that you have to pick your battles... And that no matter how much you jump up and down, those with their head in a rice adjunct crap filled glass are more than likely going to ignore you. But there are those golden moments, like the one you describe. Bliss!
ReplyDelete-Malty Mama